Marketing (MKTG)

MKTG 6170 - Marketing Management (3 Credits)

Designed to highlight the difference between product marketing and the marketing of services and to provide students who are interested in pursuing careers in the service sector of the economy with a more in-depth coverage of the services area than is presently available in the traditional product marketing courses. Offered: Fall.

Restrictions:

Enrollment limited to students with a semester level of Graduate.

Lecture hours: 3

Other hours: 3