Marketing, Bachelor of Science
The Marketing program is designed to provide students with opportunities to acquire the skills, concepts, and knowledge needed to assume responsible positions in marketing. Skills in problem solving, decision making, and applying the principles of economics, psychology, and sociology to consumer behavior are developed for future marketing professionals and marketing leaders. Career options are available in selling, purchasing, advertising, promotion, physical distribution, industrial marketing, customer service, marketing research, consumer service, and many other specialties.
Upon successful completion of the Marketing degree program, student will be able to demonstrate:
- Technical competence in the discipline’s functional areas of:
- Selling and Sales Management
- Marketing Research
- Retailing and Retail Management
- Marketing Information Systems/E-Commerce
- Promotion, Advertising and Marketing Communication
- International/ Global Marketing
- Consumer Behavior and Integrated Marketing
- Understanding of marketing strategies, marketing analytic models, techniques and software used in such applications as marketing research, sales management advertising and retailing.
- Knowledge of ethical problem identification and solution consistent with the evolving needs and values of society and business culture.
Entrance and Exit Exam Requirements
All students in the School of Business are required to take the School of Business Entrance Exam and the Senior Exit Exam as part of their graduation requirements. For more information, please contact the ASU Testing Center.
| Code | Title | Semester Hours |
|---|---|---|
| Core IMPACTS (see footnote for specific requirements) 1 | 42 | |
| Field of Study 3 | ||
| ACCT 2101 | Accounting Principles I | 3 |
| ACCT 2102 | Accounting Principles II | 3 |
| MIST 2010 | Fundamentals of Computer Applications | 3 |
| ECON 2105 | Principles of Macroeconomics (if not taken in Area E) | 3 |
| ECON 2106 | Principles of Microeconomics | 3 |
| BUSA 1105 | Introduction to Business 2 | 3 |
| or BUSA 2105 | Communicating in the Business Environment | |
| Business Requirements 3 | ||
| BUSA 3100 | Business Internship I | 3 |
| BUSA 4105 | International Business | 3 |
| ECON 3205 | Economic and Business Statistics | 3 |
| FINC 3105 | Foundations of Financial Management | 3 |
| MGMT 3105 | Legal Enviroment of Business | 3 |
| MGMT 3106 | Management Science and Operations Management | 3 |
| MGMT 4110 | Organizational Behavior | 3 |
| MIST 4205 | Management Information Systems | 3 |
| MGMT 4199 | Business Policy (Graduating Seniors Only) | 3 |
| MKTG 3120 | Principles of Marketing | 3 |
| Marketing Major Requirements 3 | ||
| MIST 4260 | E-Commerce (Marketing Majors) 3 | 3 |
| MKTG 3130 | Consumer Behavior | 3 |
| MKTG 3132 | Fundamentals of Selling | 3 |
| MKTG 3134 | Marketing Research | 3 |
| MKTG 3136 | Promotion & Advertising | 3 |
| MKTG 4170 | Marketing Management | 3 |
| Select 12 semester hours of free electives (grade of C or better is required) | 12 | |
| First-Year and Wellness Course Requirements Outside the Core | ||
| ASU 1101 | First Year Experience: Pathways to Success | 1 |
| HEDP, WELL | Health & Wellness Requirement 4 | 2 |
| Total Semester Hours | 123 | |
- 1
Core IMPACTS: Students are required to complete College Algebra (MATH 1111) in the Mathematics Area and Pre-Calculus (MATH 1113) in the STEM Area. A grade of C or higher is required for both.
- 2
Take both if ECON 2105 is taken in the Social Sciences Area.
- 3
Must earn C or better for all courses in the Field of Study, Business Requirements, and Marketing Major Requirements. The minimum GPA for graduation is 2.25. No more than 30 semester hours in traditional Business courses (excluding Economics) can be transferred to the Field of Study, Business Requirements, and Marketing Major Requirements.
- 4
The health & wellness requirement may be fulfilled by taking one - two (2) credit hour health or wellness course OR two one (1) credit hour health or wellness activity courses.